In June 2012 Hedi Slimane became creative director for Yves Saint Laurent and along with it was announced the rebrand of this iconic label. Inspired by this controvertial yet succesfull event I decided to reinterpret the packaging for the iconic fragance L'Homme and later on, different pieces to reflect this new image. The concept "Minimalistic Rebel" allowed me to built an entire experience based on the history of the brand maintaining certain classic elements with a twist and creating new ones.
Photography by Hedi Slimane
